Ran the whole product and marketing function for a UK secondhand baby-goods marketplace: brand identity, website, social, paid ads and analytics - grown from zero to 1,000+ registered users in four months.
// THE BRIEF
A brand-new two-sided marketplace with no name recognition, no audience and no in-house team - one person owning brand, product and growth.
// THE APPROACH
Designed the identity from scratch, built and optimised the marketplace site end to end, then ran Google and Meta ads alongside organic social, short-form video, email and influencer outreach. Fixed broken conversion tracking so budget followed real results.
// THE RESULT
1,500+ followers and 1,000+ registered users inside four months, with every asset - from print leaflets to paid creative - produced in-house.
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Fnatic × Jack Link's & Sony