Led motion design for a Formula 1 Esports campaign - animated race-event graphics built to grow viewership, directing a small team of designers to one visual standard.
// THE BRIEF
Race promotion graphics had to feel like F1 broadcast quality on an esports budget and timeline, across a full calendar of events.
// THE APPROACH
Built a modular animation toolkit so event graphics could be versioned fast, then led a small team to keep every deliverable on one visual standard.
// THE RESULT
A season of consistent, broadcast-grade promos delivered on schedule - and a lead role directing other designers.
NEXT UP
Sidemen motion & 3D